Lipkart
Lipkart is your lipstick destination with top shades, trusted brands and fast delivery.
Designing
Development
Branding
SEO
Client
Lipkart Inc.
Year
2025
Timeline
5 Week
Introduction
Lipkart is not just another beauty site. It is a dedicated lipstick shop built to break free from the usual online beauty experience. A vibrant Bento-style grid shows off over 50 handpicked shades, while simple color swatches and live-search filters help you find your perfect match in seconds. Every swipe, tap, and click is made joyful by small animations that bring the site to life. At its core, Lipkart is all about “color confidence” helping you discover and wear your next favorite lipstick with ease and delight.
Challenges
Lipkart began as a standard online catalog in a crowded beauty market. We needed to:
Turn a long list of 50+ shades into a striking, easy-to-scan grid
Let users filter by hue without cluttering the interface
Keep load times fast on both desktop and mobile despite high-res images
Design a checkout flow so seamless it felt like applying lipstick
Ensure every element met WCAG AA accessibility guidelines
Approach & Tools
To bring Lipkart’s vision to life, we combined rapid design iterations with robust development practices and a focus on accessibility and performance. Here’s a quick look at the tools and steps that powered our process:
Rapid Prototyping in Figma
We sketched the Bento-style grid and filter flow, testing layouts until navigation felt natural.Production-Ready Code
• Next.js for server-side rendering and fast page loads
• React with TypeScript for reliable, reusable components
• Tailwind CSS for quick, utility-first stylingAccessible UI Components
We used Headless UI to build dropdowns and modals that anyone can use.Data Handling and Caching
React Query helped us fetch shade data and keep it ready in the browser.Engaging Micro-Interactions
Framer Motion added the small animations that make each action feel rewarding.Global Performance
Deploying on Vercel’s CDN gave us sub-200 ms load times and PWA support for offline browsing.
Final Results
Since launch, Lipkart has set new standards for beauty e-commerce:
A Lighthouse performance score over 95
Mobile Time to Interactive under 1.5 seconds
An 18% rise in conversion rate in month one
Positive feedback on the Bento grid’s ease of use and the site’s playful animations
Full WCAG AA compliance confirmed by accessibility audits
By combining a bold visual style with lightning-fast performance and simple navigation, Lipkart delivers a shopping experience that feels as good as the products it sells.
